Privacy Policy Your Data & Your Choices

This Privacy Policy applies to Concrete Shield Coatings Inc., located at 1280 Townline Rd, Mundelein, IL 60060, and to our website at https://www.concreteshieldcoatingsinc.com/. In this Privacy Policy, “Concrete Shield,” “Company,” “we,” “us,” and “our” mean Concrete Shield Coatings Inc. “You” and “your” mean the person using our website, requesting services, communicating with us, or purchasing services.

This Privacy Policy should be read together with our Terms & Conditions, Limited Warranty, estimates, invoices, maintenance instructions, and any other written documents provided for a project.

1.Information We Collect

We may collect information directly from you, automatically through our website, through service providers, and during the estimate, installation, payment, and warranty process.

Information You Provide to Us

We may collect the following information when you contact us, request an estimate, submit a form, approve a quote, schedule work, make a payment, or submit a warranty claim:

• Name.
• Email address.
• Phone number.
• Property address.
• Billing address.
• Service address.
• Project details.
• Garage, basement, patio, or concrete surface information.
• Photos or videos you send to us.
• Communications with us by phone, email, text message, website form, CRM, or social media.
• Estimate, quote, invoice, payment, and scheduling information.
• Warranty claim information.
• Maintenance, cleaning, or repair information related to a coated surface.
• Any other information you choose to provide.

Project and Installation Information

To provide services and maintain project records, we may collect or create information related to your project, including:

• Measurements.
• Concrete condition notes.
• Surface preparation notes.
• Moisture observations.
• Crack, joint, spalling, pitting, coating, contamination, or substrate notes.
• Before, during, and after photos or videos of the work area.
• Product, color, flake, topcoat, and coating system selections.
• Scheduling, crew, service, and completion records.
• Warranty inspection notes and claim records.

Payment Information

If you make a payment by card, financing, ACH, check, or another payment method, payment information may be processed by third-party payment processors, banks, financing providers, accounting platforms, or other service providers. We do not intend to store full credit card numbers unless necessary and permitted through a secure payment provider.

Website and Usage Information

When you visit our website, we may automatically collect certain information, including:

• IP address.
• Browser type.
• Device type.
• Operating system.
• Pages visited.
• Date and time of visit.
• Time spent on pages.
• Referring website or advertisement.
• General location information.
• Cookies, pixels, tags, and similar tracking technologies.

2.How We Use Information

We may use information for the following purposes:

• To respond to estimate requests.
• To communicate with you about your project.
• To schedule estimates, installations, inspections, service calls, or warranty reviews.
• To prepare quotes, estimates, invoices, work orders, and project documents.
• To perform concrete coating, concrete preparation, repair, resurfacing, sealing, or related services.
• To document project conditions before, during, and after installation.
• To evaluate substrate, moisture, surface, or warranty issues.
• To process payments.
• To provide customer service.
• To send appointment reminders, scheduling updates, project updates, maintenance instructions, warranty information, and service-related communications.
• To send marketing communications where permitted by law.
• To improve our website, services, products, advertising, customer experience, and operations.
• To maintain business, tax, accounting, warranty, insurance, and legal records.
• To enforce our Terms & Conditions, Limited Warranty, invoices, agreements, and legal rights.
• To comply with applicable laws, court orders, subpoenas, insurance requirements, and regulatory obligations.
• To protect the safety, rights, property, and security of Concrete Shield, our customers, employees, installers, service providers, and others.

3.Calls, Text Messages, and Emails

We may contact you by phone, email, text message, CRM message, or other communication method for service-related purposes, including estimates, scheduling, appointment reminders, project updates, payment reminders, warranty communications, and customer service.

We may also send promotional emails or marketing messages where permitted by law.

You may opt out of promotional emails by following the unsubscribe instructions in the email or contacting us. The CAN-SPAM Act gives recipients the right to stop commercial emails, and the FTC provides business guidance for commercial email compliance.

You may opt out of text messages by replying STOP or by contacting us. We may still send non-marketing messages where allowed by law, such as messages necessary to complete an active project, respond to your request, process a transaction, or comply with legal obligations.

FCC materials state that TCPA rules address consent and revocation for robocalls and robotexts, including rules intended to make it easier for consumers to revoke consent.

4.Cookies, Analytics, and Advertising Tools

We may use cookies, pixels, web beacons, tags, scripts, analytics tools, advertising tools, and similar technologies to operate our website, understand website traffic, improve user experience, measure advertising performance, and show relevant ads.

These technologies may collect information such as IP address, browser type, device type, pages visited, referring website, time on page, and interactions with ads or forms.

We may use third-party tools such as Google Analytics, Google Ads, Meta/Facebook tools, CRM tracking, call tracking, or similar platforms. These third parties may use cookies or similar technologies according to their own privacy policies.

You can usually set your browser to refuse cookies or alert you when cookies are being used. Some website features may not work properly if cookies are disabled.

We do not control third-party cookies or advertising platforms. You should review the privacy settings and policies of the applicable third-party services.

5.Project Photos and Videos

As stated in our Terms & Conditions, we may take photos or videos of the work area before, during, and after installation for documentation, warranty evaluation, training, quality control, project records, marketing, and business purposes.

We will not intentionally publish your personal identifying information with project photos without permission. When using project photos for marketing, we will make reasonable efforts not to display faces, license plates, personal documents, house numbers, private belongings, or other personal identifying information.

You may request in writing that project photos from your property not be used for marketing. This does not prevent us from keeping project photos for internal records, warranty evaluation, insurance, legal, quality control, or documentation purposes.

6.How We Share Information

We may share information when reasonably necessary to operate our business, provide services, complete projects, process payments, communicate with you, or comply with legal obligations. We may share information with:

• Installers, employees, subcontractors, and crew members.
• CRM, scheduling, phone, email, text messaging, and customer-management platforms.
• Payment processors, financing providers, banks, and accounting providers.
• Website hosting, analytics, advertising, and marketing service providers.
• Product suppliers, manufacturers, distributors, or warranty support providers.
• Insurance providers, attorneys, accountants, advisors, and collection providers.
• Government agencies, courts, law enforcement, or regulators when required or permitted by law.
• A buyer, successor, or related party in connection with a merger, sale, financing, restructuring, acquisition, or transfer of all or part of our business.
• Other parties with your consent or at your direction.

We may use third-party advertising or analytics tools that collect information through cookies, pixels, or similar technologies. Depending on where you live, some privacy laws may treat certain advertising or analytics sharing as a “sale,” “sharing,” or “targeted advertising.” Where applicable, you may have the right to opt out.

7.Service Providers

We may use service providers to help us operate the website, manage customer requests, send communications, process payments, host data, analyze traffic, advertise services, manage reviews, store project records, and perform business functions.

Service providers may access personal information only as needed to perform services for us or as otherwise permitted by their agreements and privacy policies.

Examples may include CRM providers, payment processors, scheduling software, phone providers, email platforms, SMS platforms, website hosts, analytics tools, advertising platforms, accounting software, cloud storage providers, and similar vendors.

8.Legal Compliance, Enforcement, and Safety

We may use or disclose information when we believe it is reasonably necessary to:

• Comply with law.
• Respond to subpoenas, court orders, legal requests, or government requests.
• Enforce our Terms & Conditions, Limited Warranty, estimates, invoices, or other agreements.
• Collect unpaid balances.
• Protect our rights, property, employees, installers, customers, service providers, or others.
• Investigate fraud, security issues, misuse, or potential wrongdoing.
• Respond to warranty claims, insurance claims, disputes, or legal claims.
• Prevent harm or protect safety.

Illinois’ Personal Information Protection Act requires covered entities handling nonpublic personal information to disclose certain data security breaches involving Illinois residents without unreasonable delay.

9.Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Because Concrete Shield provides coating services, warranty coverage, project documentation, and customer support, we may retain project records, photos, estimates, invoices, warranty records, communications, payment records, and service records for as long as needed to:

• Provide services.
• Support warranty review.
• Respond to customer questions.
• Maintain business records.
• Comply with tax, accounting, insurance, legal, and regulatory obligations.
• Resolve disputes.
• Enforce agreements.
• Protect our legal rights.

Website usage data may be retained for a shorter period unless needed for security, analytics, advertising, legal, or business purposes.

We may retain certain information even after a deletion request if retention is reasonably necessary for legal, warranty, accounting, tax, dispute, fraud-prevention, security, or legitimate business purposes.

10.Your Choices and Privacy Requests

You may contact us to request that we access, correct, update, or delete personal information that you have provided to us. We may need to verify your identity before responding to a request.

We may deny or limit a request where allowed by law, including where information must be retained for legal, warranty, contract, payment, tax, accounting, insurance, dispute, security, or legitimate business purposes.

• You may opt out of promotional emails by using the unsubscribe instructions in the email or contacting us.
• You may opt out of text messages by replying STOP or contacting us.
• You may request that we not use your project photos for marketing by contacting us in writing. We may still retain project photos for internal records, warranty, insurance, legal, quality-control, and documentation purposes.

Depending on where you live, you may have additional privacy rights under applicable state privacy laws.

11.Security

We use reasonable administrative, technical, and physical safeguards intended to protect personal information. However, no method of internet transmission, electronic storage, email, text messaging, or online communication is completely secure. We cannot guarantee absolute security.

12.Children’s Privacy

Our website and services are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

13.Sensitive Information and Biometrics

We do not intentionally request or collect sensitive personal information such as Social Security numbers, passport numbers, driver’s license numbers, medical information, precise financial account credentials, or biometric identifiers through our general website forms.

We do not use facial recognition technology to identify individuals in project photos.

If we ever collect biometric identifiers or biometric information, we will do so only in accordance with applicable law and a separate written policy where required. Illinois’ Biometric Information Privacy Act requires private entities in possession of biometric identifiers or biometric information to maintain a publicly available written retention and destruction policy.

14.Third-Party Websites and Platforms

Our website, advertisements, emails, or messages may link to third-party websites or platforms. We are not responsible for the privacy practices, content, security, or policies of third-party websites or platforms.

Third-party services may include payment processors, financing providers, review platforms, social media platforms, advertising platforms, map services, analytics tools, or lead-generation websites.

You should review the privacy policies of those third parties before submitting information to them.

15.Financing, Payments, and Third-Party Applications

If you apply for financing, make an online payment, submit information through a third-party platform, or communicate with us through a third-party service, that third party may collect and process information under its own privacy policy.

Concrete Shield is not responsible for the privacy practices of third-party financing providers, payment processors, advertising platforms, lead-generation platforms, review platforms, or social media platforms.

16.Reviews, Testimonials, and Social Media

If you leave a review, testimonial, comment, photo, tag, or other content on a public platform, that information may be publicly visible and may be collected or used by others.

We may share or repost reviews, testimonials, or public comments that you voluntarily publish, subject to applicable law and platform rules.

If we request permission to use a testimonial, photo, or review in a way that identifies you personally, we will seek permission where appropriate.

17.Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we update the policy, we will revise the “Last Updated” date at the top of this page. Changes are effective when posted unless a different effective date is stated. You should review this Privacy Policy periodically.